Followers and Leaders of Animal Farm

Animals on Manor Farm over throw their mean and evil rulers who have overworked and mistreated them. Once the animals get control over the farm they set up slogans and rules the animals must follow in order to have equality and justice on the new farm.The farm is mainly ran by the pigs, who are considered the most intelligent, and also the two main ruler pigs named Snowball and Napoleon. Napoleon uses dogs he took away as pups and trained them to follow his words and also uses them to chase Snowball off the farm. Now Napoleon has complete control over the farm along with the other pigs and the dogs.Napoleon’s number one pig who helps him run the farm the way he likes is named Squealer. Squealer is very persuasive and can manipulate any animal he needs to. The author of the book Animal Farm is named George Orwell and he wrote this story to have a allegorical representation of the Russian Revolution. Orwell shows in this piece of writing that both leaders and followers in a soci ety can act in ways that destroy certain rights such as freedom and equality. One of the followers name is Boxer and this horse believes that everything the pigs say about napoleon is always right.Overall, Napoleon’s right hand pig, Squealer, uses persuasive wording and powerful speeches to manipulate other animals on the farm that Napoleon is always right. In Animal Farm one of the leaders name is Squealer and he is a pig who is very persuasive.The text states, â€Å"The others said of Squealer that he could turn black into white. † (pg:16) When George Orwell describes Squealer as being able to â€Å"turn black into white†, he is in fact referring to Squealer's persuasive skill. In other words, Squealer has enough persuasive talent to be able to convince the animals in Animal Farm that black is white or vice-versa.Squealer uses his wonderful way of talking persuasively towards the other animals on the farm. When Squealer does this he is being manipulative words to make the animals think what he wants them to.This effects the equality on the farm because the animals may not realize that they are being cheated out of their rights they originally fought for when they ran the original farm hands off the farm. Squealer’s persuasion is powerful because he influences the animals into thinking only positive ideas about Napoleon. This shows that Squealer is very manipulative and takes advantage of his power of manipulation.Squealer keeps his power throughout the novel is by staying as an important aspect to Napoleon. Napoleon uses Squealer to go out and persuade the animals on the farm that the pigs aren’t doing anything wrong or against the rules. This is very relevant to the story because if Napoleon didn’t have Squealer to help him run the farm than Napoleon wouldn’t have too many supporters and without his supporters he wouldn’t have any power. In Animal Farm, Orwell chose the characteristics of the animals t o allegorically represent people or groups from the Russian Revolution.Napoleon plays Stalin who was a cruel ruler who used military tactics to enforce his rules. This overall represents how in Animal Farm Orwell used all of the characters to have an allegorical meaning. Squealer is a representation of the Propaganda Department, and Napoleon represents the Russian Revolutions cruel leader. Squealer’s overall goal is to persuade all of the animals to becoming loyal to Napoleon like how the propaganda department was a way of persuading the people of the Soviet Union to become loyal to Stalin.Squealer is reaching his goal one by one and gains support every time he talks to the animals. Next, in Animal Farm one of the animals who follow Napoleon and Squealer’s words is a very strong and hardworking horse named Boxer. At first, things seem to be going well. He's a hard worker, making â€Å"I will work harder† into his personal motto (ch-3). He's a brave fighter, and the narrator tells us that, during the Battle of the Cowshed, â€Å"the most terrifying spectacle of all was Boxer, rearing up on his hind legs and striking out with his great iron-shod hoofs like a stallion† (ch-4).But it's not enough to keep him safe. At the beginning of the novel, Old Major warns Boxer that he's disposable: â€Å"the very day that those great muscles of yours lose their power, Jones will send you to the knacker, who will cut your throat and boil you down for the fox-hounds† (ch-1). Boxer can see that—but once Jones is forced off the farm, Boxer thinks the threat is gone. He's just not smart enough to see that he's got a whole new species to worry about. Boxer worries about the farm, but he's not smart enough to figure things out on his own.Instead of thinking for himself, he decides to be loyal no matter what—to follow the Party (as in, Communist Party) line. Like, after Snowball is sent into exile, Boxer tries to think things over for himself, but all he can come up with is, â€Å"If Comrade Napoleon says it, it must be right,† and he takes up a new personal motto: â€Å"Napoleon is always right† (ch-5). Boxer is one of the animals who is easily persuaded and this is why the pigs think of him as a powerful disciple. Boxer absorbs everything the pigs tell him.Boxer would work so hard that it would influence the other animals to want to start and work also. This is not a good thing that is happening because when they are working on different projects on the farm they are taking orders from Napoleon and if they do that than there isn’t equality because this means that Napoleon is of a higher authority. If Napoleon is a higher rank in the social class than there isn’t equality. Boxer does not realize that he is giving up his freedom and he certainly doesn’t know that he is causing the other animals to also.He doesn’t realize this because all he does is follow Napoleons rules and work as hard as he can. Boxer motivates the other animals to work harder when the animals see him trying so hard to work. Boxer’s behavior is not typical of the animals on Animal Farm because he doesn’t ever question Napoleon like some of the other followers on the farm have. Also Boxer is not like the other animals because even though he is a follower he influenced other animals to follow in his footsteps and work harder.This shows that because Boxer is listening to Squealer he worked harder and that influences the other animals to work but also to give away their right to freedom and equality. In Conclusion, Napoleon’s second in command, also known as Squealer, persuades the animals on Animal Farm into thinking he is a wonderful leader. One of Squealer’s followers is a very work dedicated horse named Boxer. The author of this story is name Orwell and his purpose of writing this piece was to have the allegorical purpose of symbolism of the Russian R evolution.Orwell may have written this as a warning to the readers about how human behavior is when they get to much power. When someone gets too much power it goes to their head and they can’t function like they use to and may make bad decisions. From this novel the reader has learned that society is always adjusting itself. Not every situation is perfect nor can one expect perfection. However, the reader also learned that people have morals by which they hold themselves. Any leader who pushes his morals upon a group does not deserve power.

Mending Wall: Poem Analysis Essay

Stone. Hunter. Wall. Savage. These are all words that are used to describe the speaker and his neighbor. Are these words that you would use to describe your neighbor? To describe yourself? Robert Frost is bringing up the subject of two neighbors talking in the springtime. In his poem, â€Å"Mending Wall,† Robert Frost writes: â€Å"Good fences make good neighbors†. There are two tones in this poem. One tone is the narrator’s view point and the other is the neighbor’s. The theme of the story is walls and confusion. I will analyze the following four elements; repetition, metaphor, imagery, and alliteration. The first element I found was repetition. Repetition is when words or collections of words are repeated. In his poem, â€Å"Mending Wall,† Robert Frost writes: â€Å"Something there is that doesn’t love a wall.† (1). It contributes to the theme because the wall keeps people separated. The next poetic element is imagery. Imagery is a word or sequence of words that refers to any sensory experience. In his poem, â€Å"Mending Wall,† Robert Frost writes: â€Å"Oh, just another kind of outdoor game.† (21).It contributes to the theme because like football two teams are on opposite sides. The third poetic element I found was metaphor. A metaphor is a statement that one thing is another, which is literally not true. In his poem, â€Å"Mending Wall,† Robert Frost writes: â€Å"He is all pine and I am apple orchard.† (24). This metaphor compares the speaker to an apple and the neighbor to a pine tree. It contributes to the tone because both tones of the lines are discussed in the poem. Another poetic element I found was repetition. Repetition is when words or collections of words are repeated. In his poem, â€Å"Mending Wall,† Robert Frost writes: â€Å"The wall between us.† (14).It contributes to the theme because the wall is between them.

Bioethics and Health Care

Introduction: The controversy over water fluoridation in the community arises from moral, ethical, political and security issues related to water fluoridation. As early as 1930 there was an inverse relationship between the fluoride concentration in drinking water and the presence of caries. The use of public water for transporting drugs such as fluorination violates medical ethics. Ethical issues related to water fluoridation include the balance of risks and benefits, the presence of other interventions with the same consequences, and the role of consent. For more than a decade, bioethics and health care professionals have struggled to determine the exact meaning of being medically ineffective. The word waste comes from the Latin futilis. In other words, it is easy to melt. It is a common usage developed from the Greek legend that the daughter of King Arnaus of Argos killed her husband and as a punishment they were forced to gather water permanently in a bucket that leaked water. To reach the empty bucket destination, when the goal is water, provide useless definitions as less or invalid. With the rapid development of medical technology, the work of medical staff is to investigate the resulting ethical dilemma. This is where bioethics works. By applying ethical principles to the medical field, bioethics aims to research and study ways to make decisions on health management. It is a core element to ensure that medical practices and procedures will benefit society as a whole. I explained that the term bioethics was originally introduced in 1971 to refer to a combination of biology, biological science and human knowledge. However, its uses such as clinical decisions, controversial new research, the impact of new technologies, global concerns, public policy, etc. are more widespread today. In fact, bioethics has played a central role in affecting policy changes and laws in recent years. Detailed discussion on current bioethical issues affecting the provision of med ical services. Exploring ethical theory and related principles as a basis for occupational decision making and public policy decision. The course focuses on ethics research process and modern health practices, the relationship between research and education. The historical and comparative analysis of the Western, non-Western, indigenous and indigenous American philosophy includes the essential, aesthetic and utility value of nature and land. We will study modern environmental ethics in detail, such as deep ecology, land ethics, eco feminism, animal rights theory.

Cutural psychology Essay Example | Topics and Well Written Essays - 1500 words

Cutural psychology - Essay Example All countries have not arrived at the same compromises in these respects, but global consensus is a pressing need. Variations in culture can distinguish nations from each other (Heine). The theocratic countries of the Middle East stand out in sharp contrast, with a dominant cultural form all of their own. It is not language, dress, and customs, which define culture entirely: the overwhelming predominance of one faith puts its own stamp on how people behave and interact with each other. The Hindu Kingdom of Nepal and the Vatican are other examples of cultural uniformity through faith within territorial boundaries, though they are marginal in the political equations between countries. There is little room for variations and minority expressions in such societies, for the pressures to conform are irresistible. People tend to be conservative, and much importance is attached to observing customs in the ways of ancestors. Individual rights recede in to the background, and faith is used to suppress even relatively minor dissent. There are strong moral undertones to regimentation in such countries. It would be unfair to blame organized religion for putting culture in straight jackets. Totalitarian states have the same effect, and even put religion down with heavy hands in order to establish the unitary authority of governance and ideology. Petty dictators and monarchs tend to strike some kind of understanding with religious authorities, but political establishments are not inclined to share power. The extent to which such bigotry was practiced by the erstwhile Soviet Union is not visible in the China of the 21st century, but the primacy of the State is essentially a Communist phenomenon. People with liberal minds may rejoice at the modern culture of Europe and the United States, given that individual freedom has such priority in these

Toni Morrison Research Paper Example | Topics and Well Written Essays - 1500 words

Toni Morrison - Research Paper Example Most of the blacks in America came in as slaves and lacked education. The last 3 centuries have been dominated by whites in the literature industry. When Toni was born in 1930, she experienced racism and decided to create an impact in black society in America (Fultz 78). This paper is going to make an inquiry about Toni Morrison’s life and how she had influenced American culture especially for the Blacks. The paper seek to find out her early life and the challenges she had go through to end up as a well-recognized icon in the field of literature in the US and her impact on black culture. Toni fought the notion that the Negros is not intellectual and for this she was awarded with Nobel Peace Prize for her efforts on human rights activism. Morrison was born in Ohio in 1931. She became a catholic at age 12 and she adapted her writing skills from the story telling character that she acquired from his father who told many stories about the black community. This is where Toni found her point her career for fighting for the Negros human rights. As a catholic she acquired the name Anthony which was later nicknamed Toni a name she is famously known for. She graduated from Howard University in 1953 with an Bachelor of Art in English. Her interest in writing career made her pursue her second degree which she acquired in 1955 from Cornell University. According to Toni, only education and knowledge would break the chains of racism and discrimination the blacks suffered in America hence her reasons for further studies. 3 years from her Masters graduation Toni was married to Harold Morrison whom they both gave birth to 2 children. Their marriage only lasted 6 years after which Toni divorced her architectural husband she met in Howard University. After this divorce, Toni was forced to move to New York where she landed a job as a book editor. This job inspired Toni to be a good writer and her efforts led to the exposure of black literature works into the

The Semai Community Research Paper Example | Topics and Well Written Essays - 750 words

The Semai Community - Research Paper Example The individuals in the community share more that only among family. However, everybody in the Semai camp has to share the items or food that they have obtained for the day; including those that were injured or even too sick to be able to take part will be given their share. Nonetheless, this is a good example of a generalized reciprocity whereby one might give something without expectations of receiving something in return, maybe in some way or even some other day. The concept or idea of possession among the Semai is different from that of the West. For instance, in the United States of America, it would be felt that the meat’s owner was the one who brought the animal down. However, among the Semai community, the owner of the meat is the one who unleashed the arrow. In this manner, more individuals have a chance of contributing toward food. They are normally happy to do trade with the others since they lack the means to keep or store food (Laird 18). An individual who possesses meat would wish to exchange with another thing since it is possible that the meat would go bad before he or she would finish it all up. The Semai people have a robustly peaceful image of themselves, they consider themselves as being nonviolent individuals who are not always angered or do harm unto others. They, in fact, sometimes disagree and get angry, but have less violent expressions of fury, and they nearly never beat up their children. These people regard themselves as non-violent, nurturing and dependant; a character that allowed violence would challenge their definition of good value (Peaceful Socities.org 16). Their view of the world and the place of humanity in it does not have any place for aggression.  

Ethics and Reality Case Study Example | Topics and Well Written Essays - 1000 words

Ethics and Reality - Case Study Example Reality says, brother is also young and to lead whole life with one kidney is a great risk. The patient is only 19 years of age, considering the age criterion; it is the prime responsibility of the physician to save her life. Under these circumstances, when there was not any choice of the therapy, a ray of hope came from GENOTECH. Situations like this has paved the way for breakthroughs in research and therefore more biotechnology companies are coming forward for reawakening of interest in xenotransplantation. The spotlight of ethical consideration has been altered from the moral accuracy of using animals for research/ therapy to treasured risk of xenozoonoses in recipients. This is not well accepted so far. The restriction has been posed by the United Kingdom on clinical trials and a national regulatory authority has been established to supervise and organize the progress of research, create guidelines, and make a decision on when trials can proceed. On the contrary, the United States has promoted the research in the direction of "proceed with caution," and the Food and Drug Administration (FDA) has given approval for a large number of xenotransplant studies. The Public Health Service guidelines laid down strategies to reduce infection risk and these guidelines are still underway and are evolving to wind up with cautious approach (Daar, 1997). In the present case, the GENOTECH has emerged as a helping hand to this family. The patient cannot be allowed for euthanasia to spare the suffering of the patient or her family. The family must take the risk of transplanting GENOTECH'S product for transplanting kidney. There are chances that infections may spread from the recipient to contacts and later to the public. It is of much concern to the whole human population and not the patient alone. It is therefore imperative that the company must go through the rigorous checking of the product for any kind of microbial infection before the transplantation is made in order to protect the disaster. The motive in the present scenario is therapy, but practically performing is different, moreover laboratory conditions are different than in reality, inside the human body. So areas of concern are animal issues and risk of infection, but the success of this transplantation will renovate transplantation ethics to reality. There has to be some initiative for the success of technology. For these new technologies it has been hypothesized that they are going to eliminate the clinical and immunological obstacles which have made transplantation an excessively expensive therapeutic venture. Optimism inspires us but when it results in defeat it tempers our hopes and also the reality (Platt, 2001). Therefore we have to check the technology for its fool proof results. The alternative to the present situation is long-term dialysis. References: Darr, A. S. (1997). Ethics of Xenotransplantation: Animal Issues, Consent and Likely Transformation of Transplant Ethics World. J. Surg 21. 975-982. Evans, R. J. (2001). Coming to Terms with Reality: Why Xenotransplantation Is a Necessity. Chapter 2. Xenotransplantation. 29-55. Scenario # 2 The cultural and moral ethics are diminishing due to changing

Research Proposal Essay Example | Topics and Well Written Essays - 500 words - 1

Research Proposal - Essay Example Since climatic changes such as lower heating demand and higher cooling demand can directly influence the energy consumption in any economy therefore, this research study will evaluate its effects on energy consumption in Sacramento, California. This research will also assist the policy makers to analyze the extent to which the weather conditions can affect the energy consumption in Sacramento. Therefore, it will be very useful to meet the challenge of energy consumption demands in Sacramento. After conducting this research study, the answers to various questions will be achieved such as, what is the impact of weather conditions on electricity consumption? What are the affects of global warming on electricity consumption? The forecasts of electricity demand in an economy are made in consideration to the factors such as technological changes, income of consumers, population growth and prices. However, researchers have found that weather conditions variables should be also used to forecast electricity demand. A huge literature work has been done to study this relationship. In California, the population growth in the hotter interior regions of the state is causing growth in cooling demand, which ultimately affects the electric power system (Sanstad and Franco).1 Hor et al. investigated the affects of weather (Temperature, wind spread, rainfall, relative humidity and sunshine), GDP and population growth on monthly electricity demand in England and Wales. Weather conditions affect the electricity industry in terms of electricity consumption and operation of the network infrastructure (Hor et al.).2 Donovan and David discovered the use of the shade trees for reducing electricity use and they demonstrated t he importance of location of tree cover to reduce summertime electricity use.3 Lillard and Aigner demonstrated the impact of temperature level variations on time of day (TOD) electricity consumption and air conditioning.4 They found a positive relationship

Leadership and management Term Paper Example | Topics and Well Written Essays - 1250 words

Leadership and management - Term Paper Example This paper will discuss the dynamics of leadership that are required in order to ensure proper development as a nursing professional. The review of literature on the subject will compare nursing to actual practice needs and then further blend these concepts into a self-development program for career and leadership excellence. Expectations of the Role and its Relevance to Leadership Development According to Grossman & Valiga (2009, p.138) nurses must maintain diplomatic skills in order to facilitate better social working conditions and also manage conflicts as they arise. In order to accomplish this successfully, they must be â€Å"emotionally-intelligent thinkers who can be create and open to new possibilities between all group members† (Grossman & Valiga, p.138). The role requires an individual who can maintain their composure under pressure by identifying the emotional needs of others as a means to ensure minimal occurrences of poor peer working conditions. At the same time, nurses maintain a frontline position as both representatives of their employer, but also as an ongoing and constant patient resource for information. Morrison (2007) identifies that because of this frontline position, nurses must maintain a knowledge center to advise patients on their treatment options or current health and emotional needs. Nurses are described as patient advocates (Morrison, p.4) and thus social interaction will occur routinely with many patients of varying demographics and cultures. Blend together the need for diplomacy skills and the ability to function successfully with others of varying values and backgrounds and the first leadership skill requiring development is to improve knowledge in psychology and sociological theory. Even though this is provided at the school, a personal journey into the foundations of human interaction and inter-office communication are necessary to identify which strategies are most effective and which strategies generally lead to barr iers to achieving leadership status. If there is a need to identify with peer and supervisory job roles, with an emphasis on regulating the existence of conflict, digging deeper into primary and secondary literature on the subject comparing career individuals in the workplace with actual study outcomes. Behavioral knowledge development, then, should be a primary goal for success in nursing and being able to take a leadership role to help develop others. Understanding what drives the root of potential conflicts and how to appeal to motivational profiles and individual empathy strategies will require more intensive research so that leadership efforts are effective. How Nurses View Jobs Today There is a stoicism in nursing today, a form of resilience, that relies on structural integrity related to job function efficiency and job role mapping. According to one author in the health care industry, â€Å"Nurses believe it is essential to have smart, portable, point-of-care solutions to ca pture and share data, as well as routine communication† (Murphy, 2010, p.406). Concurrently, nurses also demand new innovations to improve workflow efficiency and end time wasting in the supply chain and care delivery process (Murphy). This shows a regard for authority hierarchy linkages to ensure that there are solutions that provide productivity rather than redundant

Henry Clay Essay Example | Topics and Well Written Essays - 1250 words

Henry Clay - Essay Example as Senator from Kentucky (1806-1807); came back to the State House of Representatives (1807-1809) and in 1810 he came back to the Senate and served until 1811 (Clay 1852, 87). He was the pioneer of a group of Congressmen known as the War Hawks when he was a U.S. Agent and Speaker of the House from 1811 to 1814. According to Kelly (2002), Henry went ahead to serve as a U.S. Delegate, and again as the Speaker of the House. Henry distinction as a compromiser originated from his contribution with the Missouri Compromise, the Comprise Tariff of 1833, and the Compromise of 1850 (Clay 1852, 87). Henrys father passed on in 1781; the year British and supporter warriors attacked the region and plundered the Clay home (Clay and Ellis 1910, 15). After ten years, his mother remarried and his stepfather moved the family to Richmond, where he filled in as an agent in the store. Afterward, from 1793 to 1797, he served as a secretary to George Wythe, chancellor of the High Court of Chancery. Henry had minimal general knowledge, though he read in Wythes library and figured out how to capitalize on inadequate data. He moved to Lexington, Ky., in November 1797 and made the notoriety for being a legal counselor. Henry and Lucretia Hart tied a knot in 1799 and were lucky to have 11 kids. Henry Clays life and political vocation assumed a vital part in the progressions made in the state of Kentucky, and in addition the country. His handle, "The Great Compromiser," was given to him based on his arrangement and trading off aptitudes. Henry led a careless life as he was a drunkard and a gambler during the time for his high stakes; this did not ruin an open profession in this youthful American, and he had properties that served him well on legislative issues (Clay 1852, 57). Adams, who had watched him closely, said Clay was "half-taught" yet included that the world had been his school and that he had "the entire ideas imperative to a famous man." Clay was chosen to Kentucky state assembly

Three Step Matrix in Strategic Marketing Essay Example for Free

Three Step Matrix in Strategic Marketing Essay Strategic marketing comes into place to standardize the marketing practice, ultimately satisfying the customer needs through increasing companys competitive advantages. The base of any corporate to develop the winning strategically needs close monitoring in the internal and external environment. There are many instances where some company failure due to not been able to monitor the market situation adequately but in other instance we also can see the growth of company due to innovation, diversification and became the market leader. So for well understood of the marketing behaviour we have to see their strategy. So to be the market leader or winning in the market place needs right decision at right time using right technology, which ultimately creates the Sustainable Competitive Advantage (SCA). To be a sustainable winner the company have to invest in RD function, have to study market environment, have to study the competitors, have to study the changes in strategic move of the industry, have to study the customers behaviour etc. For well understood of the market situation to take strategic movement there are many models implemented by different company. The Boston Consulting Group’s (BCG) four cell matrix, GE/McKinsey’s multifactor matrix, Robinson’s directional policy matrix, Sheth and Frazier’s financial model, Capron and glazer’s technology portfolio model are some of the models which have implemented for the assessment of market situation. However, the use of single matrix is not sufficient to know the true picture of the market situation. Therefore, Yin-Ching Jan has proposes a three-step matrix method for strategic marketing management. Step 1: Industry Perspective Matrix The industrial perspective matrix is basically using to see the external market environment, through which a company can find the opportunity and  threats. From this matrix the company can assess the market and can classify as high opportunity high threats (HOT MARKET), high Opportunity-Low Threats (NICHE MARKET), LOW Opportunity- High Threats (MERCHANDISE MARKET) and Low Opportunity-Low Threats (DEGENERATE MARKET). HOT Market means where many company compete each other to get advantaged from the high level of market opportunity, Products such as tablet PCs have huge opportunities but with the ease of new entry, it challenges major threats too. Like as the NICHE market has a unique features that allow many competitors due to its high opportunity but less threats, many people come to market seeing the high level of opportunity, but after all when many people start coming it became a strong competition after all. In the degenerate there are low opportunities and threats but still have competition from the rivalry, real estate market these days’ falls into Degenerate market category as it has slumped hugely in the past few years. If company unable to invent new products, consumer will be lost. Noodles can fit into Merchandise market, where the opportunities are low and threats are high. Competitive Position Matrix The objectives of the competitive position matrix are to assess the strength and weakness of the company and find out the possible strategy. Basically ROA is the tool which gives the figures of the advantage which is used to set indicators. Also we also see the profit margin to see whether it is leading or not. So analysis of the ROA and profit margin gives insight for the competitive position matrix. There are four cell in the diagram which shows the status of the company based on CPM i.e. Leader, Nicher, Penetrator and follower. Higher the ROA and Profit margin is Market leader, Higher the ROA and lower the Profit is Penetrator, in this situation company basically low the price to expand the market share Low ROA and Low ROA is Follower and in this circumstances they are following the market leader and last but not least high Profit margin and Low ROA is stand for Nicher, where market opportunity is high and investment might be high so even though they have high rate of profit retur n but less as expected ROA. Market Situation Matrix Market situation matrix is a combination of industry matrix and competitive matrix. Analyzing it a manager can take a decision about the company. For  example when a company is in hot market it has to invest more to increase its share in the market because many competitors are preparing to enter in that market. Like as in Nicher, there is need to expand the market aggressively and innovation is crucial to maintain its leadership position. Three step matrix: Nepali Product: Every year Television channels are increasing in Nepal and most of their market is the same and their strategy are the same. Some of the televisions are still under process of establishment. So here opportunity seems high and the threats is seems high as well so the market of TV Channel is now at HOT stage. So as a growing market there are always uncertainties of the risk of failure. we can see some channel are out of the competition now, they are failure and some are still leading , but now no one can say that who is going to win the game. So this opportunity is leading many threats even though there is high opportunity, so in this regards one TV channel have to increase the investment to win the game. The leaders now is Kantipur TV , it has also get high returns , now NEWS 24, ATV , Mountain TV are following KTV, so it is the time to think innovatively to keep the high market share of KTV

Front Office Department Yield Management

Front Office Department Yield Management Chapter 1 Introduction The purpose of this chapter is to give an overview of the Front Office department and the yield management. The term Front Office was introduced in the US, but now used in worldwide. Front Office is divided into sub-departments namely reception, concierge, switchboard, bellboys, reservations and guest relations. Nevertheless, as hotels vary in size and type, some of these sub-departments may not be present. Despite the size or the type of the establishment, the department is in many ways the nerves of the hotel. One reason for this is that the sale of rooms generates more than 50 per cent of revenue and profit of a hotel, thus it is compulsory that Front Office department maximize its sales. For instance it might be through the switchboard, in the process of making reservation over the telephone, by entering the hotel to check-in or to make an inquiry. It clearly depicts that Front Office is a strong marketing tool that generates business for a hotel through guests registration. It i s the center for guest activity. Front Office is in fact a hotel department where guests check-in, request information about services that the hotel provides and at the end of their stay they settle their bills and check-out. The Front Office as well generates profit or revenue indirectly, for other departments such as restaurant bookings and up-selling of the hotel in general. Normally, up-selling is done by the team members to increase profit by offering other services to the guests. When guests inquire about those services then it is an opportunity for the staffs to persuade them to purchase these facilities. It is important that the department sets goals and objectives to be able to manage and control yield management so as to maximize sales revenue. The Front Office should however have its own mission statement for a successful management system. Aim: Planning and evaluating Front Office yield management for a better revenue management and for the success of the department Objectives: à ¢Ã¢â€š ¬Ã‚ ¢Proposing a solution for an effective communication and how to eliminate all barriers à ¢Ã¢â€š ¬Ã‚ ¢Understanding the purpose of yield management and how to plan, manage and organize in the Front Office department à ¢Ã¢â€š ¬Ã‚ ¢Investigating the link between Front Office Operations and yield management: how it contributes in the department à ¢Ã¢â€š ¬Ã‚ ¢Implementing yield management in Front Office department à ¢Ã¢â€š ¬Ã‚ ¢Making Front Office department successful in controlling and calculating revenue obtaining from up-selling Problem Statement: There is an increase in communication barriers interdepartmentally concerning sales revenue. Messages are not passed accordingly to right person, to the right place and at the right time. It is noticed that employees are not convince to do up-selling owing to lack of training facilities and procedures. Thus, expectations are not met which results to a low revenue. The fact that there is misunderstanding, conflicts may arise among staffs and supervisors to make decision on how to increase sales. The time scale does not allow the employees to properly plan, organise and implement their task if managers do not set objectives and guidelines. Finally, owing to a miscalculation or a decrease in revenue and sales, it minimizes the profits. In general, team members do not take their planning of task into consideration thus result to ineffective, inefficiently and less productive. Updated information is not usually circulated. Thus, outdated data is given to guests concerning the selling price of the products and services at the hotel. If there has been carelessness, guests get compensation, for instance a dinner free of charge on the beach. In somehow, reducing the revenue and sales. Chapter 2 Front Office department Front Office department is one of the departments within the rooms division. It is the heart center of the hotel and is the most revenue generating. Front Office is a noticeable department in a hotel with the greatest amount of guest contact and highly people orientated. It is designed as the first lasting impression. The front office functions can be divided into six general areas: 1. Reception 2. Guest Relations 3. Bell service 4. Mail and information / Reservation 5. Concierge 6. Cashiers and night auditors Front Office Structure A hotels size and objectives determine the organizational structure of the Front Office. (Abbott,P. and Lewry, S. 1993) A table of Front Office structures is shown below. [Drawing]Front Office Manager [Drawing] Assistant Front Office Manager [Drawing][Drawing][Drawing][Drawing][Drawing][Drawing][Drawing][Text Wrapping Break] [Text Box][Text Box] [Drawing]Reservation Manager [Drawing][Text Box] [Drawing][Drawing][Drawing][Drawing] [Text Box][Text Box][Text Box][Text Box][Text Box] [Drawing] [Text Box] Planning and evaluating operations There are seven management functions that have to be considered when planning and evaluating operations. These points are as follows: 1.Planning 2.Organising 3.Coordinating 4.Staffing 5.Leading 6.Controlling 7.Evaluating Planning Planning is an essential function in the success of different office operations. It is a procedure of setting objectives, developing plans and outlining tasks and schedules to accomplish the goals targeted. An effective strategic planning is done for the contribution of a successful operation and to maintain higher or constant revenue in the Front Office operation. At the stage of planning, the Front Office manager determines the departments goals and objectives. Therefore, the Front Office manager uses these goals as a guide for planning most specific and measurable objectives. Finally, through these goals, the front office manager determines the strategies and procedures to reach these objectives. These aims will thus discuss to the Front Office staffs so as to plan and organise their task efficiently for the success of the department. Organising After setting the objectives, the Front Office manager organised the work to be done through dividing it among Front Office staffs. When organising the tasks, the work is distributed properly and is to be completed in a given period of time. Coordinating Coordination and team spirit are vital. It involves togetherness and using the available resources to attain planned goals. Staffing The right persons and experienced ones are recruited. It is important to introduce training to the employees for a better success of the department. Leading Leading involves supervising, motivating, training, disciplining and setting an example for the Front Office department. Leading is important to maintain the effectiveness of the tasks. Controlling Through controlling, it ensures that the concrete outcomes of operations closely match the plan results. Leading and controlling of task are mostly the duties of the supervisors. Evaluating Through evaluating, it determines the extent to which planed goals and objectives are actually attained. Furthermore, it involves appraising and when necessary reviewing or helping to revise Front Office goals. Moreover, to maintain the successful of the department, every task are planned in advance. The room allocations for arrival of guests are well planned. Before the arrival of guests, the registration card which is a legal form is prepared on the eve of the day as well as concerning the hotel information sheets. The cold towels and the cocktail juice are also prepared in the evening for the arrival of guests on the following day. The departure and arrival check list are prepared one day before. If there are any group arrivals, a planning is done on how to do the check-in. A daily event record is prepared every evening by the Guest Relation Officers; showing all detailed information about arrivals and departures of guests including total guests- in- house. A daily event report is shown in the annex. If there is any early arrival, then, the housekeeping department has to be advised to prepare the room earlier. Establishing room rates The Front Office manager allocates to each room category a rack rate. In fact, the Front Liners are expected to sell rooms at rate unless a guest qualifies for an alternative room rate for example airline rate, commercial rate, group rate, day rate, package plan rate, complimentary rate, cooperate rate, promotional rate, incentive rate or family rate. While establishing room rates management has to consider its operating cost, inflationary factors and competitions. In general, there are three well-known approaches to pricing room: 1)Market condition approach 2)Ruled-of-thumb approach 3)Hubbart formula approach Market condition approach Under this approach management look at comparable hotels in the geographical market to verify the prices charging for the same products. Thus, charge only what the market will accept. In contrary, this approach is endangered to some drawbacks as it does not take into account the value of the property and the strong sales effort to accomplish. Ruled-of-thumb approach In this approach, the rate of a room is à ¢Ã¢â‚¬Å¡Ã‚ ¬1 for each à ¢Ã¢â‚¬Å¡Ã‚ ¬1000 of construction and furnishing cost per room, assuming a 70% occupancy rate. However, this approach does not consider the inflation term, the contribution of other facilities and services towards the hotels desired profitability. The Front Office manager must stay in contact with the General Manager and controller to monitor room rate effectiveness. Hubbart formula approach This approach considers operating costs, desired profits and expected number of rooms sold, that is, demand. Generally, this approach lays emphasis on the factors such as operating expenses, desired Return on Investment (ROI) and income from different departments in the hotel; to establish room rates. This method relies on the Front Office to produce income to cover operating expenses, overhead and ROI for the hotel operation. According to Hubbart formula approach, the procedure of calculating a room rate is shown below: i.Measuring the hotels anticipated profit by multiplying the desired rate of return (ROI) by the holders investment. ii.Measuring pre-tax profits by dividing the anticipated profit by 1 minus hotels tax rate. iii.Measuring fixed charges and management fees. This calculation includes estimating depreciation, interest expense, property taxes, insurances, amortization, building mortgage, land, rent and management fees. iv.Measuring undistributed operating expenses. This includes estimating administrative and general expenses and energy costs. v.Assessing non-room operating department income or loss, that is, Food and Beverages department income or loss, telephone department income or loss. vi.Measuring the required room department income which is the sum of pre-tax profits, operating department losses less other department incomes. vii.Determining the room department revenue which is the required room department income, plus other room department direct expenses of payroll and related expenses. viii.Measuring the average room rate by dividing rooms department revenue by the expected number of rooms to be sold. These methods are guidelines only. Room rates must frequently monitored with regard to market conditions of demand and supply. Furthermore, some more formulae are depicted below: à ¢Ã¢â€š ¬Ã‚ ¢Doubles sold daily = double occupancy rate x total number of rooms x occupancy% à ¢Ã¢â€š ¬Ã‚ ¢Singles sold daily = rooms sold daily number of double rooms sold daily à ¢Ã¢â€š ¬Ã‚ ¢Singles sold daily x X + doubles sold daily x (X + Y) = (average room rate) x (total number of rooms sold daily) à ¢Ã¢â€š ¬Ã‚ ¢Whereby: X = price of singles; Y = price differential between singles and doubles; X+Y = price of doubles. Forecasting Room Availability: Forecasting room availability is to predict the number of rooms available for sale on forthcoming date. The kind of forecasting helps to manage the reservation process, guides the Front Liners for an effective rooms management and is used as occupancy forecast. Therefore, it is useful in attempting and to roster the essential number of staffs for a planned size of a department. In order to predict room availability, the following information is needed à ¢Ã¢â€š ¬Ã‚ ¢Number of expected room arrivals/ check-ins à ¢Ã¢â€š ¬Ã‚ ¢Number of expected room no-shows à ¢Ã¢â€š ¬Ã‚ ¢Number of expected room walk-ins à ¢Ã¢â€š ¬Ã‚ ¢Number of expected room stayovers à ¢Ã¢â€š ¬Ã‚ ¢Number of expected room overstays à ¢Ã¢â€š ¬Ã‚ ¢Number of expected room check-outs à ¢Ã¢â€š ¬Ã‚ ¢Number of expected room understays The above mentioned information helps the Front Liners to conduct various daily operational ratios. The formulae to calculate No-show percentage, Walk-ins percentage, Overstays percentage and Understays percentage are as follows: i.No-shows percentage = (Number of no-show rooms) divided by (Number of rooms reserved) ii.Walk-ins percentage = (Number of walk-in rooms) divided by (Sum of the number of rooms arrivals) iii.Overstays percentage = (Number of overstay rooms) divided by (Number of expected check-outs) iv.Understays percentage = (Number of understay rooms) divided by (Number of expected check-outs) The predicted number of rooms available for sale for upcoming date can be likely successful by using the formula shown below: Forecasted number of rooms available for sale = Total number of guests rooms -Number of out of order rooms Number of stayovers rooms Number of reserved rooms + Number of no-show rooms + Number of understay rooms Number of overstay rooms Under non-automated and semi-automated systems, total of rooms available for sale forecasts are measured upon demands and needs which vary from three-day to ten-day forecasts. Nevertheless, under fully automated systems, forecasts are done at any instant for imminent period of time. For instance, on opera system, room forecasts are already registered and considered, thus eliminating monotonous labour work and human error margins. Budgeting for Operations Hotels have to prepare annual budgets, which are profit plans that address all revenue sources and expense items for the next calendar year. Furthermore, the hotel annual operating budget represents against which management can evaluate actual outcomes of operations. In the twelve-monthly budget preparation process, close coordination efforts of all management personnel are essential. The annual operation of a hotel budget is generally divided into monthly plans which in turn divided into weekly and even daily plans for a better control over the current consequences. In addition, while preparing the Front Office department annual budget, the Front Office manager has to coordinate with the financial department to estimate only rooms revenue and related direct expenses. The hotel controller and the General Manager, therefore, have to revise this budget. Forecasting room revenue In order to predict room revenue, the Front Office manager considers the historical financial data such as past room revenue, past number of rooms sold, past average daily rate and past occupancy rates. Thus, compare and contrast for a better decision making. Forecasting direct expenses Owing to the fact that the Front Office manager is responsible only for his or her department direct expenses, that is, variable costs; the Front Office manager consult past financial data showing variable costs to room revenue ratios, in order to estimate department expenses. Refining budget plans If ever the external strong factors change considerably, in an unpredicted way, then the actual operating budgeted figures have to be revised. Evaluating Front Office Operations A successful Front Office manager has to continuously evaluate the outcomes of the department activities on a daily, monthly, quarterly and yearly basis. While evaluating, the following items and tools have to be considered: à ¢Ã¢â€š ¬Ã‚ ¢Daily operations report; for example Room move report à ¢Ã¢â€š ¬Ã‚ ¢Occupancy ratios à ¢Ã¢â€š ¬Ã‚ ¢Rooms revenue analysis à ¢Ã¢â€š ¬Ã‚ ¢Hotel income statement; for example Early breakfast sale à ¢Ã¢â€š ¬Ã‚ ¢Rooms division income statement or schedule; for example up-selling of rooms à ¢Ã¢â€š ¬Ã‚ ¢Rooms division budgets report à ¢Ã¢â€š ¬Ã‚ ¢Operating ratios and ratios standards Daily operations report This report is also known as the managers report, the daily report and the daily revenue report. It encloses a summary of the hotels financial activities during a 24 hour period. In addition, it assists as to reconcile cash, bank accounts and revenue and accounts receivable. Occupancy ratios Occupancy ratios measure the enhancement of the Front Office in selling the hotels guestrooms. Some common ratios that are used in the Front Office department are depicted below: i.Occupancy percentage = (Number of rooms occupied) divided by (Total number of rooms available for sale) ii.Multiple occupancy percentage = (Number of rooms occupied by more than one guest) divided by (Total number of rooms occupied) iii.Average guests per rooms sold = (Total number of guests) divided by (Total number of rooms sold) iv.Average daily rate = (Total rooms revenue) divided by (Total number of rooms sold) v.Average rate per guest = (Total rooms revenue) divided by (Total number of guests) Room revenue analysis One prime report to succeed control over room revenue is the room rate variance report, that is those rooms that have been sold at rates other than their rack rates, for instance, airline rate, corporate or commercial rates and so on Another form is the yield statistics, which is the ratio of the current revenue to the sum of the possible potential revenue if all rooms are sold at rack rates. Formula of Yield statistic is shown below: Yield statistic = (Actual room revenue) divided by (Potential room revenue) Hotel income statement This statement provides vital financial data about the outcomes of hotel operations for a given period of time. Room division income statement The room division income statement also known as a schedule has to be referenced on the hotels income statement. Furthermore, the room division schedule has to be prepared by the hotels financial division not by the hotels Front Office accounting agent, that is, the Night Auditors. Room division budget reports These reports are monthly budget form comparing to current revenue and expenses figures against budgeted amounts depicted both in Euro values and percentage variances. Operating ratios Operating ratios for instance occupancy ratios, yield statisticsà ¢Ã¢â€š ¬Ã‚ ¦ assist managers in evaluating the success of the Front Office operations. In addition, for the ratios to be meaningful they should be compared against proper standards such as prior periods, competitors or budgeted ratios. Front Office Operations A need for communication exists to communicate with other managers and staffs working other shifts. The reservation area is the sales department of the Front Office, thus a revenue center for the department in the sense that reservations determine on occupancy levels. The Front desk staffs must compulsory alert the guests when their credit limit is exceeding. Lastly, the Front Office staff should take the check-out as an opportunity to offer the guest supplementary services; for example, proposing the guest to book a room in the hotel for the future. (Vallen, J.J. 1985) Night audit, reception and Guest Relation are an essential element of Front Office department and claimed to be revenue generating department. The Guest Relation Officers have to convince the guests to accept upgrades. (Jones, C and Paul, V. 1993). There has to be a control process system to monitor the performance objectives targeted. Furthermore, the Front Office controls its cash or revenue sales. Interdepartmental Communication The Front Office staffs cooperate with all departments of the hotel including marketing and sales, housekeeping, food and beverage, banquet, controller, maintenance, security and human resources. Each department has a different kind of communication with the Front liners. These departments view the Front Office as a communication connection in providing guest services. The Front Office is a clearinghouse for communication activities. Marketing and Sales department The marketing and sales department depends on the Front Office to provide data on guest histories or concerning guests prior visit. The guest history is a valuable resource for marketing and sales as it uses the guest registration information to target marketing campaigns, develop promotions, prepare mailing labels and select appropriate advertising media. Housekeeping department Communications between the Front Office and the Housekeeping department is vital as it revolves around room status. Team members of the Housekeeping department provide a room status report to the Front Office department. Thus, follow-up can be done easily through this report. Food and Beverage department There are handovers which are used to communicate a charge to a guests account. It is essential that the Food and Beverage department communicates with the Front Office department to know the meal plan of the guests. This is to charge the guests accordingly prior to their meal plan they paid for. Through interdepartmental communication, information is spread out to all the departments so as to communicate effectively for an enhancement situation of the hotel and to increase revenue. It is also essential for a better planning of work. Intradepartmental communication Communication within the department is essential for a better planning of work. After planning the goals and objectives for the success of the Front Office operation, it is important that all the Front Liners work together and communicate effectively to deliver a proper task. Through effective communication, the Front Liners may achieve their aims and increase their revenue in the operations. The team spirits and understanding are the prime factors to be considered for the enhancement of the Front Office department. There has to be an interaction between the Front Office manager, the supervisors and the Front Liners so as to determine the root of the problem and therefore find solutions to remedy the situations. Interdepartmental exchange of information is crucial to attain goals and objectives. Barriers resulting to a decrease in sales revenue Decrease in sales revenue leads to unsuccessful operations of the hotel. There is lack of co-operation between departments which results to barriers of communication. A decrease in arrival of tourists results to a negative outcome concerning a raise in revenue. That is, a low demand leads to low revenue for instance, a decrease in room sales, products and services revenue. The problem root comes primarily from the reservation department. There may be barriers in departments such as Financial department, Food and Beverage department and housekeeping department relating to sales. For instance, if a guest has an Half Board voucher and that on the opera system it is All-inclusive it creates confusion to the departments concerned. The All-inclusive minibar and that of the Half Board is completely different. If the Housekeeping, Food and Beverage and Financial departments are not advised or change the guests meal plan on the system by the Front Liners, may create loss in revenue. Lack of t raining procedures concerning up-selling will not increase sales revenue. The lack of skills does not convince the employees to make upselling. There may as well conflicts in different tariffs charged to guests for example; a Front Liner may charge a guest Rs 200 instead of à ¢Ã¢â‚¬Å¡Ã‚ ¬200 resulting to a huge decrease in sales revenue. Ways to remedy the barriers relating to a decrease in sales revenue Through effective communication, there may be an increase in sales revenue and a successful department. It is important to maximize rates when demand is high but if demand is low, special promotional package has to offer to guests to increase the demand. The Front Office manager has to well-trained the Front Liners to understand the meaning of yield management and how to increase sales or ensure sales revenue. The Front Office management has to set objectives to increase sales revenue and thus discuss with various departments of the hotel. Through these strategies, there is co-operation among the departments for successful revenue generated. Front Liners have to communicate effectively and efficiently to departments such as Food and Beverage, Financial and Housekeeping concerning the guests meal plan. Training allows team members to be successful in delivering good sales techniques. It is vital that each department provides training facilities and procedures to the employees so as to learn the methods to increase the sales revenue. The employees should be product knowledgeable; thus promote more profits and the staffs have to attentive when taking payment from guests. Questions have to be asked properly concerning the booking for accommodation and meal plan when guest reserved a room. It is important to keep a record concerning the financial transactions so as the Financial department may evaluate the ways to remedy the barriers relating to a decrease in sales revenue. Its not always easy and often takes a lot of determination. But making an effort to remove the obstacles tangible and intangible that stand in our way, can be the key to building relationship that really works by Eric Garner Yield Management Yield Management is a demand forecasting technique used to maximize room revenue that the hotel industry borrowed from the airlines. It is based on the economics of supply and demand, which means that price rise when demand is strong and drop when demand is weak. Thus, the purpose of yield management is to increase profitability. Yield management allocates the right type of aptitude to the right customer at the right price so as to maximize revenue or yield per available room. (Kimes, S.E, 1989) Yield management will monitor reservations and based on previous trends. Existing demand determines the number and type of rooms to sell at what price to obtain the maximum revenue. The yield management program will monitor the demand and supply and recommend the number and type of rooms to sell for a given day including the price for which to sell each room. Planning sales revenue The Front Office plays a vital role in promoting sales and the Front Office manager has to develop and implement a plan to the utmost to increase sales opportunities to the Front Office agents. This plan focus on areas of promotions, developing objectives and procedures, incentive programs, training program for staffs, budgets and tracking systems for employee feedback and profitability. Moreover, planning yield management includes setting up objectives, evaluating alternatives, drawing up budgets and developing an evaluation tool for feedback. The plan has to be discussed with the General Manager, department managers and Front Liners from different department to attain goals and objectives. The team members have to ensure that the profitable plan is accordingly developed. According to Narula, (Feb 1987), some goals were provided to the Front Office employees to increase sales. The following are depicted below à ¢Ã¢â€š ¬Ã‚ ¢Sell rooms to the guests who have not make prior reservations. à ¢Ã¢â€š ¬Ã‚ ¢Upgrade is to be made to the guests so as to boost the customers to purchase higher priced product or service; to those guests having former reservations. à ¢Ã¢â€š ¬Ã‚ ¢Maintain the record of the rooms. à ¢Ã¢â€š ¬Ã‚ ¢Convey information about the product facilities available in the premises for sale, for instance, Food and Beverage and other facilities. The objective of the Font Office employees is to sell all facilities and benefits available at the hotel. à ¢Ã¢â€š ¬Ã‚ ¢Ensure that the maximum revenue is generated from the sale of rooms by prominent a stability between overbooking and a full house. à ¢Ã¢â€š ¬Ã‚ ¢Achieve guest feedback Planning can only be started if there an increase of communication between Front Liners and Marketing and Sales department. It is essential to formulate an effective marketing strategy when there is a change in the market conditions. The eventual goal of a sales-oriented Front Office is to increase revenue from room sales, Food and Beverage sales and sales in various departments. The Front Office and other departments of the hotel have to plan on how much to increase revenue to accomplish the objectives set. Before decision making, several questions have to ask for a better planning of revenue management. Each moment new objectives has to plan for future months to generate revenue. When developing and implementing a program to increase sales activities, the Front Office manager along with other department managers and employees, have to identify products and services to promote. A list of services and products to be promoted is shown in the annex. Evaluating sales Yield management in Front Office Operations The Front Office team members have to determine which concepts to produce in order to increase sales re

The Economics Behind Green Revolution In India History Essay

The Economics Behind Green Revolution In India History Essay In the year 1943, India faced one of the worlds worst recorded food disaster, known as the Bengal Famine. The famine took a toll of 4 million people in eastern India alone. The reasons forwarded for this famine was an acute shortfall in the food production in that area. However, the noted economist Amartya Sen believed that the hysteria related to the World War II was a more important factor which made food supplies a low priority for the British rulers. After Independence also, India continued its emphasis on the food production scenario to feed its evergrowing population . To this effect India promoted the Green Revolution during the period 1967-78, focussing mainly on wheat, rice, corn and millets. Prior to 1967, the efforts to achieve a higher level of food production were not very successful. Durng this period the main emphasis was on increasing the total area under food production. The results were nor very enthusiastic. People were still dying of hunger. The rate of growth of population was still higher than the rate of growth of food production. To prevent this government took drastic measures and announced the green revolution. As we mentioned above, the total area under food production was being continually increased after 1947 and this continued to increase even after 1967 to meet the growing demands of food. However, this was not the most striking feature of Green Revolution. Double Cropping of area already under production The area under production was cropped only once a year prior to the green revolution. The government encouraged and developed means to double crop the existing farmlands. This was the most striking and important feature of Green Revolution in India. The one cropping per season was being done owing to the single natural monsoon season in the country. For the double cropping to be successful, government built huge irrigation facilities. Dams were made to capture the huge amount of natural rain water which was earlier wasted. Using improved seeds for production This was made possible through heavy investment in Research and Development. The Indian Council for Agricultural Research was responsible for development of High Yielding Variety of seeds, mainly wheat and rice but also corn and millet. K68 variety of seed for wheat was the most noteworthy of all seeds developed. Developed by Dr. M.P. Singh, this seed was by far the most important contributor to Green Revolution, thus, Dr. M.P. Singh is rightly called the father of Green Revolution in India. Logic of Green Revolution in Economic Development Nationwide agricultural growth with productivity growth The Green Revolution lead to a bumper rise in the overall production and productivity of foodgrains in India and wheat and rice in particular. The farmers were benefitted the most because of higher returns on their investment. They had a bumper produce due to the HYV seeds. Uplifting income of majority of population (rural population) to a certain level The income of a majority of the farmers was increased due to the introduction of HYV seeds as the yields had increased. They were now better off than they were before they used the HYV seeds. Thus, the standard of living of Indian Rural population rose. Thus creating a large market for non-agricultural products and services With the sudden surge in the standard of living the rural population started demanding more of non agricultural products thereby raising their demand in the market which led to a surge in the production of these goods and services. Development of non-agricultural sector in a sustainable manner Thus, the development of agricultural sector gave way to the development of non agricultural sector also, contributing to the overall growth of the economy. Economic Impact of the Green Revolution As mentioned above, Green revolution had a major impact on the economic conditions of India. The major ones are explained below: High yielding variety of seed needed more water, more fertilisers, more fungicides, pesticides and other chemicals. This raised the demand for these products and therby, led to a growth of the non agricultural local manufacturing sector. This growth created more jobs and increased the countrys GDP. Dams that were created for providing irrigation facilities by storing natural rain water were also used for generating hydro electricity. This created new jobs, boosted industrial growth and raised the standard of living of people in rural sector. All the loans that India took from the World Bank and its affiliates were paid back because of the success of green revolution. This helped in making India creditworthy in the eyes of lending agencies and other countries. The green revolution resulted in a huge demand for labour, thus, providing them more employment and, as a result, raising the overall standard of living. Some developed countries, like Canada, were very impressed with the success of Green Revolution in India, they requested Indian Government to help them in implementing the Green Revolution in their country. Indian Government sent some farmers, who were already well versed with the techniques of Green Revolution, from Punjab and Haryana to Canada and got them settled there. This is the reason why there are so many Punjabi speaking Indian origin citizens in Canada today. These people also transferred a part of their earnings to India at that time, therenby, raising Indias foreign exchange earnings. Statistical Results of Green Revolution Green Revolution was a major hit in India and it had the following numerical results: India produced 131 million tons of food grains in 1978-79. India was thus established as the worlds biggest agricultural producer. Not only this, India for the first time, became a net exporter of foodgrains during this period. The yield of our farmlands grew significantly by 30 percent from 1947 to 1979. The total crop area using High Yielding Variety of seeds significantly grew from 7% to 22% of the total cultivated area. Thus, adding to the overall production of food grains.

I Know What You Did Last Summer :: essays research papers

1) Julie, Ray, Helen, and Barry are four close friends, Julie and Ray being a couple and Barry and Helen also being one. Being high school students, they went late one night up to a clearing in the forest to hang out. When driving home, they had been a little drunk and were still kissing, they ran over a ten year old kid, David Gregg, who was riding a bicycle. Ray had been driving. The four kept driving until they reached a telephone, where an anonymous ambulance was called for help for the child. The four formed a pact as to keep the incident between them and not to anyone else. Julie and Ray had been against it, but agreed and made it. After that happened, Julie and Ray isolated themselves from the rest of the group. Julie, normally a highly school activity involved social girl, turned to studying and working hard for her senior year, having a new boyfriend named Bud. Ray totally fled the scene, moving to be carefree in California for a year. Helen and Barry remained a couple, Bar ry going to the local University and Helen being the channel 5 Golden Girl, or weather reporter. The real plot of the story begins with Julie receiving a note at home simply stating: â€Å"I know what you did last summer.† She gets upset over it and after not talking to her for a year since the incident, calls Helen to talk to her. Helen arranges a meeting for the three, but they all convince each other that it was just a kid pulling a prank. That blows over until Ray finally shows up, and upon finding an apartment, is mailed the article about the incident. Ray and Julie take a drive to talk about the note and article, and Julie convinces Ray to take her to see David’s parents. Not confess, just meet and ask about. They arrived at the house and rung the doorbell a few times, only to meet Megan, the sister of David. She told Julie, while Ray was off â€Å"calling for help for their car†, that David’s mother was put in a hospital due to an unstable mental s tate, her father staying by her side. Her older brother was off and out of the house. Anyway, as they left, Ray notes that Megan was hanging up men’s shirts to dry and the house’s paint looked fairly new – and in places that Megan, who was short, couldn’t reach, even with a ladder.

Solar Energys Ability to Power our Future Essay -- Energy Solar PV Pa

Solar ability to power our future Abstract Solar Energy is the process of using the rays from the sun and transferring the energy into thermal or electric energy. A main contribution to solar energy is PV panels. The Solar panels are found in a variety of locations, but mostly found on roofs of buildings or other large surfaces. The panels are devices used to capture the solar energy transferring it into electric or heat energy. Solar energy is beneficial in numerous ways, including helping the environment. Studies and attempts in working with solar energy have been around for decades and continue evolving. Solar Energy is very beneficial, but still has its disadvantages. Yet as the studies and experiments continue, the usage and benefits of Solar Energy will flourish. Introduction Solar Energy first appeared during the 1860s’. The first scientist that is believed to have turned solar power into mechanical energy was Auguste Mouchout. He began his studies in fear that his country was becoming too dependent on coal. After he received grants, he continued perfecting his theory until 1880, in which he created the beginning of outstanding and beneficial findings. (Smith 2007) Many people took his theories and experiments and evolved it more thoroughly. Since then solar power has come along way and now anybody has the opportunity to be involved in the struggle for energy. Numerous of households across the United States are cutting down on their usage of lights and appliances, and solar panels are being seen more frequent. Powering our future 3 Steps on how Sun rays are converted to electric energy. Figure 1: (Pacific Gas and Electric Company, 2007) The solar energy is created by the harboring of the Sunrays using Photovoltaic... ...eb site: http://www.solarenergy.com/info_history.html (2005). Solar Energy. Retrieved July 31, 2007, from BBC-GCSE Bitesize- Physics Web site: http://www.bbc.co.uk/schools/gcsebitesize/physics/energy/energy_resourcesrev7.shtml (2006). Discover Solar Energy. Retrieved July 24, 2007, from Solar Energy Advantages and Disadvantages Web site: http://www.facts-about-solar-energy.com/solar-energy-advantages-disadvantages.html (January 4,2007). Retrieved July 31, 2007, from ecosystems Web site: http://www.ecosystemssolar.com/sungrabber.htm (2007). About Solar Energy. Retrieved July 24, 2007, from Pacific Gas & Electric Company Web site: http://www.pge.com/about_us/environment/solar/about_solar_energy.html (2007). About Solar Energy. Retrieved July 24, 2007, from Pacific Gas & Electric Company Web site: http://www.pge.com/about_us/environment/solar/about_solar_energy.html

Visual Culture :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚   Symbols and images have a more than significant impact on one?s views of the world. Since childhood, a person?s brain uses representation of images into meanings to make sense of their world. These images then go on to being either the truth or falsehood and base a person?s views of the world for the rest of their life. All this can be explained through the idea of representation of everyday cultural mediums; such as advertisements and the television.   Ã‚  Ã‚  Ã‚  Ã‚  Representation is the way a person interprets symbols and images of a culture and the way these images explain why the world is the way it is. These symbols and images are seen in everyday cultural mediums so nobody is exempt from representation; even under strict exclusion from society. An example would be of a person brought up on Fifth Avenue who believes that the best clothes are made by the likes of Armani compared to a vagabond who believes that the best clothes are the ones that last him through the night.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Nearly every form of visual media a person comes into contact with is a photograph, which is undisputable evidence of an event. There is the myth of photographic truth, which means that photographs are subjective, yet can be manipulated and taken in different contexts. Take the photographs taken by Nazi?s during the holocaust. The photographs denote that Nazis killed millions of people, but the photographs may also take on many connotative meanings. Connotative meanings are views people hold on images based on their cultures and past experiences. One may have the connotative view that the images are horrendous while another might find justification within the actions of the Nazis.   Ã‚  Ã‚  Ã‚  Ã‚  Of the two connotative meanings mentioned with the Nazi pictures they each hold different ideologies; ideas that form a culture. The ideas of ideology are usually taken in as the views of most of the population of a given culture, therefore ideologies define cultures. An American ideology is the belief in independent freedom while a communist ideology is communal sharing. How are these ideologies passed on in a culture? They start off in schools and places that people gather. Malls are filled with advertisements. There are ads that symbolize skinny brunettes wearing Chanel as the perfect woman, which is what most men and women tend to take as truth. Then there are ads to enlist people into the army, which give a message of a strong country run by individuals.

Hercules in Popular Culture

Hercules For my research paper I chose to explore and analyze instances of the great Greek/Roman hero, Heracles (Hercules), appearing in popular culture and the effect his myths had on early civilizations. Considered by most to be the greatest of the Greek folk heroes, Hercules was the embodiment of masculinity and physical power. The word â€Å"herculean† literally translates into â€Å"having enormous strength, courage, or size† (dictionary. com. ) Since their inception, the myths and legends of Hercules have been immensely popular and have had vast influences on people and cultures throughout the world.Over the next few pages I will attempt to compare and contrast several examples of Hercules’ representation in pop culture with the underlying myths that are being depicted. I will also piece in the undeniable influence these myths have had on people throughout history. First, however, I would like to start by giving a little bit of background information on the hero known as Hercules. Hercules was born as the son of Zeus and a beautiful mortal woman named Alcmene, in the Greek city of Thebes. Due to his father’s divinity, Hercules was given the gift of extraordinary physical strength and courage.From the beginning, the events of his life were shaped by the wrath of the goddess Hera, who scorned the boy that was a reminder of her husband’s infidelity. As he matured he faced countless tasks and hardships, but through his victories he forever glorified himself in ancient literature. The stories of Hercules had quite a large impact on the early Greeks. Some, such as the ancient Spartans, believed they were descendants of the great hero and strived to be like him on the battlefield and in the gymnasium.Elsewhere, in Thebes, the Cult of Heracles was a religious group that was created which worshiped him as the divine protector of man. The cult constructed many shrines throughout the ancient world and even held festivals in his hon or every year (theoi. com). Later on, the Roman Empire completely idolized the champion they referred to as Hercules and showcased his popularity by crafting countless statues, temples and gardens in his name. In Pompeii, there are many such gardens that were built for him including the House of the Garden of Hercules (Jashemski).A mountain passage that led from Italy to Spain was even known to the Romans as â€Å"The Road of Hercules† (DeWitt). Beautiful architecture dedicated to Hercules can still be found throughout the world today, such as the Hercules Garden at the Blair Castle in Perthshire (Dingwall). As you can see, he is more than just a myth to these people; he is an influential cultural icon who they looked up to. As great a hero as he was, Hercules was not without flaw. He was also know to have an intense desire for women and wine and was prone to extreme fits of rage (Phillips).One myth which paints Hercules in a bad light comes from his childhood. As a boy, he m urders his musical tutor Linus with his own lyre for reprimanding him. In adulthood, he kills his wife Megara and their children while he was temporarily driven mad by Hera (ancientgreece. com). Though not perfect, I believe that it is this complexity of character that has fascinated audiences and allowed the Herculean myths to withstand the test of time so well. Another factor that I believe has played into the popularity of his myths is the contemporary obsession with â€Å"larger than life† heroes and the heroic ideal.Andrew Anderson, a Harvard professor of the Classics, explains that Hercules was the first representation of the â€Å"perfect hero† and may have been used as the model for later greats such as Achilles and Alexander the Great, who were both thought to have idolized Hercules. Myths of Hercules have captivated audiences and established themselves in popular culture since the days of ancient Greece. Flash forward to the present, and the Hercules name is trendier than ever. His stories are regularly depicted through the use of books, TV shows, comics, movies, plays, action figures and even video games.Though he hasn’t always been portrayed correctly in the lime light, these modern day representations are imperative to keeping his legend alive. In the last 50 years alone, he has been the inspiration for various works of art. In 1963, Hercules was shortly represented in the movie Jason and the Argonauts. He joined Jason and the crew of the Argo in search of the Golden Fleece but left the mission early for personal reasons, which is consistent with the actual myth of Jason and the Argonauts.In 1970 the movie Hercules in New York cast the perfect leading role in Arnold Schwarzenegger, who looked like a modern day version of our hero, but had little to do with actual mythology. The casting of Arnold Schwarzenegger as Hercules seemed especially valid because both have had such an impact on the ideals of physical fitness and the art of body building. It is said that famous body builder Eugene Sandow (1890’s), who is treated as a father of the early muscle building movement in America, was inspired to lift weights as a child after seeing a classic statue of Hercules (Wyke).Another facet of popular culture that showcases Hercules is the Marvel Comic Books. The Marvel version of Hercules was created in 1965 by Stan Lee as a super strong rival to Thor, who came from Norse mythology (comicvine. com). In the comic books he is commonly shown in his Lion skin cloak and holding his iconic wooden club. His typical super strength and courage are defining qualities in the comic book representation, as is his role as a womanizer. The Marvel comics also correctly portray his bouts with Atlas and the monster Typhon.One fairly recent portrayal of Hercules can be seen in the 1997 Disney movie, Hercules. The details of the movie don’t follow the mythology of Hercules perfectly, but it hits enough of the main point s to make for a passable story. For instance, from the beginning the film implies that Hera is the actual mother of Hercules, which we already know is untrue. In the movie, Hera is kind and compassionate towards Hercules, which contrasts sharply with the cold remorse she holds for him in most historic literature.Another discrepancy is the role of Megara in the movie, who was previously mentioned as Hercules’ first wife. In the movie, she is under the power of Hades and is trying to help make Hercules become a mortal. If they do not succeed, it is prophesized that Hercules will rise up and stop Hades and the Titans from taking over Mt. Olympus. Though the movie wasn’t always accurate, it did a great job of blending in other famous myths into the story. However, the film does correctly portray many aspects of the actual myths.The 12 Labors of Hercules, which may be the most popular literature based on our hero, is accurately portrayed in the movie in the correct order. S ome other examples include the reasoning behind Hercules’ semi-divinity, his godlike strength and courage, and his journey to the Underworld and conflict with Hades. The movie also properly states that Hercules will be the only mortal ever to join the gods on Mount Olympus upon his death, though in classic literature he dies on his own funeral pyre after being poisoned instead of drowning in the river Styx.The movie became a hit with children and is definitely responsible for increased interest in Greek and Roman myth with American youth. The success of the movie led to the creation of an animated cartoon series and even a videogame for the Playstation and PC. In the last decade, he has been represented in the popular video game franchise Kingdom Hearts, in which he is presented as he looks from the Disney movie. Even more recently he appears briefly in the book The Sea of Monsters, which is book number two in the ever popular Percy Jackson and the Olympians book series.Itâ⠂¬â„¢s interesting that these myths have had such a strong following for such a long period of time. From ancient Greece to present day, the legends of Hercules have fascinated countless generations of people and have withstood the â€Å"test of time† extremely well. Hercules is more than just a set of stories and myths; he is a world renowned pop-culture icon who will inspire more books, television and movies in the years to come. Sources Heracles and His Successors: A Study of a Heroic Ideal and the Recurrence of a Heroic Type Andrew Runni AndersonHarvard Studies in Classical Philology Vol. 39, (1928), pp. 7-58 Published by: Department of the Classics, Harvard University Stable URL: http://www. jstor. org/stable/310599 http://open. edu/openlearn/history-the-arts/greek-heroes-popular-culture-through-time? track=e02cce8d6b Rome and the â€Å"Road of Hercules† Norman J. DeWitt Transactions and Proceedings of the American Philological Association Vol. 72, (1941), pp. 59- 69 Published by: The Johns Hopkins University Press Stable URL: http://www. jstor. org/stable/283041 The Hercules Garden at Blair Castle, PerthshireChristopher Dingwall Garden History Vol. 20, No. 2 (Autumn, 1992), pp. 153-172 Published by: The Garden History Society Stable URL: http://www. jstor. org/stable/1587041 â€Å"The Garden of Hercules at Pompeii† (II. viii. 6): The Discovery of a Commercial Flower Garden Wilhelmina F. Jashemski American Journal of Archaeology Vol. 83, No. 4 (Oct. , 1979), pp. 403-411 Published by: Archaeological Institute of America Stable URL: http://www. jstor. org/stable/504139 Heracles F. Carter Philips The Classical World Vol. 71, No. 7 (Apr. – May, 1978), pp. 431-440Published by: Classical Association of the Atlantic StatesStable URL: http://www. jstor. org/stable/4348926 Herculean Muscle! : The Classicizing Rhetoric of Bodybuilding Author(s): Maria Wyke Source: Arion, Third Series, Vol. 4, No. 3 (Winter, 1997), pp. 51-79 Published by: Trustees of Boston University Stable URL: http://www. jstor. org/stable/20163635 http://dictionary. reference. com/browse/herculean http://www. theoi. com/greek-mythology/heracles. html http://www. theoi. com/Cult/HeraklesCult. html http://www. ancientgreece. com/s/GreekMyths/Heracles/ http://www. comicvine. com/hercules/29-2503/

Modernization Shakespeare

There have been, throughout time, countless new versions of William? s Shakespeare â€Å"Romeo and Juliet†: Nevertheless, Baz Lurhmann directed a very modern version of this famous play, replacing daggers by guns and horses by cars, and even more. The main reason and advantage of the modernization of certain scenes is to lead to a clearer meaning and a better understanding of the story. First, the director emphasized the situation or the feelings of the characters by using modern means such as fireworks for an intense party or guns or fire for hate.This is even more clearly shown in the elevator scene, where Romeo and Juliet go hide to kiss, the elevator symbolizing the fact that they want to be away from the others and forget about the world. Also, the costumes during the party give us a clearer idea of the characters? personalities and roles: Juliet, as an angel, is represented as innocent, virgin and pure; Romeo as a masked knight is hiding from the Capulets and is Juliet? s savior; Tybalt, disguised as a devil, is evil and full of anger, and finally, the prince is represented as a policeman throughout the whole movie, in order to emphasize his authority.Another modern way to express more clearly the character? s feelings, apart from Shakespeare? s dialogs, are the songs, which set rapidly the atmosphere of the scenes, because of its music, and its explicit lyrics. For example, the song â€Å"Kissing you† sets a romantic atmosphere. On the other side, some of the modernization takes away from the play, and I think Baz Lurhmann used to much vulgarism in his movie, which can make it look sometimes ridiculous and exaggerated, and made the spectator feel a little disappointed.For example, the presence of drugs, and shocking costumes or dances, such as Mercutio? disguise and performance during the party, was not necessary for the understanding of the story. Also, Friar Laurence doesn? t seem as wise or pious as in the play when he is sleeping in the middle of his plants, with a flowery shirt. Finally, the fact that Juliet shot herself in the head at the ending scene seems like a more violent, bloody and hard way to die than by the dagger in the play, which is a more â€Å" romantic† way to die. As a conclusion, the modernization of William? s Shakespeare play brings a lot to the story, but also takes away some of its original romanticism, which is replaced by vulgarity.

Compare and contrast the treatment of dogs in ‘To Flush my Dog’ and the RSPCA leaflet

â€Å"To Flush, My Dog† written by Elizabeth Barrett Browning and the RSPCA leaflet â€Å" Just ï ¼â€ž3 a month will help rescue more animals like Trio† are two documents exploring the same topic – treatment of dogs. Both documents depict how the owners treat their dogs differently showing the love and bond between dogs and humans. In â€Å"To Flush, My Dog†, Elizabeth appraises her dog in a very elaborated manner, while RSPCA documents look at animals from another perspective. Though the theme is the same, the aim of writing is very different. Elizabeth’s love for her dog is contrasted with the maltreatment by some owners whose dogs are subsequently rescued by RSPCA. Similarities, differences and impacts of such treatments will be discussed.â€Å"Nevermore, to pat thee!† (Stanza 16, line 6) Elizabeth uses archaic words like â€Å"thee and ‘thy’ to emphasize the importance of Flush to her. Their intimate relationship is shown t hrough physical affection like patting and stroking. However, there is not any physical affection between Trio and its owner. Trio was physically abused. It was squeezed and grabbed in the belly. The wound is so serious that ‘the owner has been ‘prosecuted and is banned from keeping animals for five years’. Readers can be easily moved by such violent scenes.Elizabeth provides Flush with a cozy home. She takes good care of it, feeds it with sugared milk and gives it some pretty collars to wear. Similarly, the staff in RSPCA treated the terribly injured and physically abused dogs with devoted care around the clock, hoping that they would recover as soon as possible. This shows the provision of love and care by dog lovers beyond basic necessities such as food and shelter. However, Poppy and Trio are not as fortunate as Flush. ‘As she swept along the drain pipe’, saved it from certain death’ (Poppy’s story, line 10) elaborates the miserable fate of Poppy or other unfortunate dogs. Poppy is not even provided with a proper home. It was rescued by the owner’s neighbor when she swept along the drain pipe.In â€Å"To Flush, My Dog†, readers are bewildered to see such a beautiful and loving dog which understands its owner. â€Å"Fawning, fondling, breathing fast† (stanza 11, line 4) is an alliteration used to describe that Flush is a caring and affectionate dog. This creates a drumming effect to attract reader’s attention on how pleasing and attentive Flush is. ‘No man break thy purple cup’ (stanza 17, line 5) is a metaphor used to show how loyal Flush is to its owner. ‘Purple’ is the colour of loyalty. ‘No man’ is used to describe the indispensable role of Flush.Nobody can replace his role. It alludes Flush is very loyal to its owner and it is the best companion to her. Repetition of the word ‘benediction’, which means blessing, is used in the p assage to emphasize that Elizabeth feels very blessed to have such a loving friend. This is reinforced by ‘Mock I thee, in wishing weal?’ which reiterates that Flush is a true blessing to her.This makes a big contrast to the treatment of Trio reported in the RSPCA leaflet, where its irresponsible owner smashed it against a cupboard with full force just because it made a mess in the bedroom. The first paragraph in Trio’s Story successfully grasps readers’ interest on why Trio’s owner ‘saw red’.The reaction of the dogs in these two passages was also very different. Flush is a caring and loyal dog. It sits beside the writer when she is sick. Rather than playing with other dogs, it stays with its owner. Flush is considerate and thoughtful that it comforts the owner when she cries. It trusts its owner. This alludes again the mutual love and affection between Flush and Elizabeth. On the contrary, Trio crawled away from its owner and hid under a cot after his owner smashed him against a cupboard. This suggests how ruthless the owner is and how sick their relation is.The purpose of writing these two documents is very different. â€Å"To Flush, My Dog† is written to show appreciation to dogs and it shows that Flush is a true blessing to her. However, the RSPCA leaflet is written to appeal for donation provided with two convincing and touching stories. This is done by the inspector’s candid attempt to convey the message. â€Å"Dear Friend† (first line in the letter) is what the inspector addresses the potential donors and  general public. This successfully triggers emotions and thoughts from the readers since someone they don’t know is directly addressed in a friendly manner.The structures of the two poems are very different. â€Å"To Flush, My Dog† is a poem with rhyming words in the first two lines and 4th, 5th lines in every stanza. There are a total of 20 stanzas with six lines each. Examples of rhymes are plenty, like ‘brown, breast, rest’ in the second stanza and ‘height, delight’, ‘line and thine’ in the last stanza. In the RSPCA leaflet, there are two touching stories of physically tortured dogs-Trio and Poppy and a letter from the inspector of RSPCA with an aim to appeal donation for helping the poor animals. The structure is modern English.Both documents use a lot of emotive and convincing language. â€Å"In just one year we rescued 6982 abused and neglected animals†. The use of figures and emotive languages â€Å"neglected†, â€Å"abused† successfully are deployed to arouse reader’s attention and sympathy. It also allows readers to realize the seriousness of the situation. Other words like ‘struggle, neglected, abused, terribly injured’ are also used to emphasize the suffering of the dogs like Trio and Poppy, and thus appeal for help, support and donation for the RSPCA.In the poem ‘To Flush, My Dog’, Elizabeth describes her dog as ‘pretty, supportive and benediction’, to suggest the mutual love between Flush and Elizabeth. The first stanza – â€Å"Gentle fellow –creature† is echoed at the end of the poem when it proclaims â€Å" Loving fellow – creature!† showing the rapport towards her ‘fellow’.Both â€Å"To Flush, My Dog† and the RSPCA leaflet articulate the love and bond between human and dogs, which is shown by Elizabeth and inspector respectively. Elizabeth’s close relationship with Flush is contrasted by the ruthless ones of Trio’s and Poppy’s. The structure and the style of these two documents differs to a great extent but the use of language shows some similarities. The greatest similarities are the writers’ excellent ways of articulating their ideas and to influence the readers.

Decision Making Process WRT Consumer Behavior

Question 1. Explain Decision making process and various types of decision with examples? Ans: Decision making can be regarded as the mental processes (Cognitive process) resulting in the selection of a course of action among several alternative scenarios. Every decision making process produces a final choice. The output can be an action or an opinion of choice. Developed by B. Aubrey Fisher, there are four stages that should be involved in all group decision making.These stages, or sometimes called phases, are important for the decision-making process to begin Orientation stage- This phase is where members meet for the first time and start to get to know each other. Conflict stage- Once group members become familiar with each other, disputes, little fights and arguments occur. Group members eventually work it out. Emergence stage- The group begins to clear up vague opinions by talking about them. Reinforcement stage- Members finally make a decision, while justifying themselves that i t was the right decision.When in an organization and faced with a difficult decision, there are several steps one can take to ensure the best possible solutions will be decided. These steps are put into seven effective ways to go about this decision making process. An Example illustrating Decision Making Process in an Organization * The first step – Outline your goal and outcome. This will enable decision makers to see exactly what they are trying to accomplish and keep them on a specific path. * The second step – Gather data. This will help decision makers have actual evidence to help them come up with a solution. The third step – Brainstorm to develop alternatives. Coming up with more than one solution ables you to see which one can actually work. * The fourth step – List pros and cons of each alternative. With the list of pros and cons, you can eliminate the solutions that have more cons than pros, making your decision easier. * The fifth step – Make the decision. Once you analyze each solution, you should pick the one that has many pros (or the pros that are most significant), and is a solution that everyone can agree with. * The sixth step – Immediately take action.Once the decision is picked, you should implement it right away. * The seventh step – Learn from, and reflect on the decision making. This step allows you to see what you did right and wrong when coming up, and putting the decision to use. Another example showing Decision Making Process with respect to consumer behavior. This model is important for anyone making marketing decisions. It forces the marketer to consider the whole buying process rather than just the purchase decision (when it may be too late for a business to influence the choice! The model implies that customers pass through all stages in every purchase. However, in more routine purchases, customers often skip or reverse some of the stages. For example, a student buying a favourite hamburger would recognise the need (hunger) and go right to the purchase decision, skipping information search and evaluation. However, the model is very useful when it comes to understanding any purchase that requires some thought and deliberation.The buying process starts with need recognition. At this stage, the buyer recognises a problem or need (e. g. I am hungry, we need a new sofa, I have a headache) or responds to a marketing stimulus (e. g. you pass Starbucks and are attracted by the aroma of coffee and chocolate muffins). An â€Å"aroused† customer then needs to decide how much information (if any) is required. If the need is strong and there is a product or service that meets the need close to hand, then a purchase decision is likely to be made there and then. If not, then the process of information search begins. A customer can obtain information from several sources: †¢ Personal sources: family, friends, neighbours etc Commercial sources: advertising; salesp eople; retailers; dealers; packaging; point-of-sale displays †¢ Public sources: newspapers, radio, television, consumer organisations; specialist magazines †¢ Experiential sources: handling, examining, using the product The usefulness and influence of these sources of information will vary by product and by customer. Research suggests that customer’s value and respect personal sources more than commercial sources (the influence of â€Å"word of mouth†). The challenge for the marketing team is to identify which information sources are most influential in their target markets.In the evaluation stage, the customer must choose between the alternative brands, products and services. An important determinant of the extent of evaluation is whether the customer feels â€Å"involved† in the product. By involvement, we mean the degree of perceived relevance and personal importance that accompanies the choice. Where a purchase is â€Å"highly involving†, th e customer is likely to carry out extensive evaluation. High-involvement purchases include those involving high expenditure or personal risk – for example buying a house, a car or making investments. Low involvement purchases (e. . buying a soft drink, choosing some breakfast cereals in the supermarket) have very simple evaluation processes. Post-purchase evaluation – Cognitive Dissonance The final stage is the post-purchase evaluation of the decision. It is common for customers to experience concerns after making a purchase decision. This arises from a concept that is known as â€Å"cognitive dissonance†. The customer, having bought a product, may feel that an alternative would have been preferable. In these circumstances that customer will not repurchase immediately, but is likely to switch brands next time.To manage the post-purchase stage, it is the job of the marketing team to persuade the potential customer that the product will satisfy his or her needs. T hen after having made a purchase, the customer should be encouraged that he or she has made the right decision. Question 2. Take any international country of your choice and list down their social, cultural, lifestyle, business etiquettes and trade practices in detail? Ans: Country in Discussion: Nigeria Social / Cultural and Life Style Background The culture of Nigeria is shaped by Nigeria's multiple ethnic groups. The country has over 50 languages and over 250 dialects and ethnic groups.The three largest ethnic groups are the Hausa-Fulani who are predominant in the north, the Igbo who are predominant in the south-east, and the Yoruba who are predominant in the southwest. The Edo people are predominant in the region between Yorubaland and Igboland. Much of the Edo tends to be Christian while the remaining 20 percent worship deities called Ogu. This group is followed by the Ibibio/Annang/Efik people of the coastal southeastern Nigeria and the Ijaw of the Niger Delta. The rest of Nig eria's ethnic groups (sometimes called ‘minorities') are found all over the country but especially in the middle belt and north.The Hausa tend to be Muslim and the Igbo are predominantly Christian. The Efik, Ibibio, Annang people are mainly Christian. The Yoruba have a balance of members that are adherent to both Islam and Christianity. Indigenous religious practices remain important in all of Nigeria's ethnic groups, these beliefs are often blended with Christian beliefs. Nigeria is famous for its English language literature and its popular music. Since the 1990s the Nigerian movie industry, sometimes called " Nollywood" has emerged as a fast-growing cultural force all over the continent.All over the country, and even increasingly in the conservative north, western music, dresses and movies are ever popular. The music of Nigeria includes many kinds of folk and popular music, some of which are known worldwide. Traditional musicians use a number of diverse instruments , such as the Gongon drums Football (soccer) is extremely popular throughout the country and especially among the youth, both field soccer and professional international soccer, has developed into a cult of unity and division.Supporters of English football clubs Manchester United, Arsenal, Liverpool and Chelsea often segregate beyond the traditional tribal and even religious divide to share their common cause in Premier League teams. The Nigeria national football team, nicknamed the Super Eagles, is the national team of Nigeria and is controlled by the Nigeria Football Federation (NFF). Nigerian food embellishes a rich blend of traditionally African carbohydrates such as Yam and Cassava as well as vegetable soups made from native green leaves.Praised by Nigerians for the strength it gives, Garri is a powdered Cassava Grain that can be readily eaten as a meal and is quite cheap. Yam is either fried in oil or pounded to make a Mashed Potato like Yam pottage. Nigerian beans, quite diff erent from green peas, is widely popular. Meat is also popular and Nigerian Suya, a barbecue like method of roasting meat, is a well known delicacy. Bush meat, meat from wild game like deer and giraffes is also popular. Fermented palm products is used to make a traditional liquor, Palm Wine, as is fermented Cassava.Business Background in Nigeria The fact that Nigeria is not a magnet for international investment could be seen as a tragedy of immense proportions. Years of political instability, regional strife and the weakening influence of massive corruption have resulted in the country failing to capitalize on its many advantages; leaving the mass of the population in relative poverty and the country enormously infra-structure poor. A large number of international organizations and business people have been wary of doing business in Nigeria for many years.This may seem strange given that Nigeria is one of the most populous countries in Africa as well as being one of the most oil-ric h places in the world. Couple this with the fact that the country is abundant in many other natural resources and has good port facilities and you might think that international business would be fighting for a piece of the action in Nigeria. Huge strides have been made in the last few years to try to tackle the many endemic problems which assail the country — with political and economic stability being seen as the key weapons in attacking the corrosive influence of corruption.Whether the actions being taken on the ground now lead to dramatic improvements in levels of transparency and levels of corporate governance remain to be seen — in the meantime, the country struggles along and those doing business in Nigeria need to be aware of the issues that await them. Business Etiquettes Nigerians like to use language in a fairly flowery fashion and will often address you with great courtesy and overt signs of respect. This desire to show respect to people is shown in the Nig erian use of titles and honorifics.People will often be addressed as Uncle, Auntie, Chief, Mazi, Doctor etc. rather than by the use of first names. Business conversations will often veer towards the personal and you may be asked questions about family, hobbies and other interests within business meetings. This is an important section of the meeting and should be treated as such. It is not seen as overly personal but rather as a signal of warmth and friendship. Handshaking is very important and it is usual to exchange long, lingering handshakes with everybody you meet. Nigerian Management StyleAs you would expect in a strictly hierarchical culture, managers are expected to lead quite strongly. The boss is expected to make decisions (with or without wider consultation) and the decisions of the boss are expected to be carried out to the letter. Directions should be given in a polite and friendly but definitive fashion. Spell out in detail what needs to be done — anything which i s not explicitly requested, is likely to remain undone. This does not mean that subordinates are inefficient or lazy, merely that they expect the boss to know exactly what he wants to happen and to explain things to them fully.It is important to dress well in Nigeria as the way you are dressed will signal your relative level of importance. Men should wear dark suits and ties and women should wear dark, demure business-style suits. In return for loyalty, the manager will often take on a paternalistic role with regard to colleagues. The manager is expected to take an interest in subordinates beyond their directly work-related duties. People are as likely to ask the boss advice on personal matters as they are on business issues. Indigenous Nigerian companies will, however, have an approach and flavor all of their own.All native Nigerian companies will display massively hierarchical tendencies as befits a country rich in tribal tradition and culture. Thus the boss expects and receives r espect from those below them in the structure. As age is highly valued in Nigerian culture, managers are often of the older generation — age brings wisdom. Although people at a middle-management level will like to give the impression that they have great power in the organization, they rarely do. Decisions are invariably made right at the top, so try not to waste too much time trying to force decisions out of more junior employees.If possible, go right to the top. This does not, however, mean that people lower down the corporate structure can be ignored as they may very well be pivotal in influencing the eventual decision-maker. As a relationship-oriented culture, it is important to be seen to be trying hard to develop good relationships at all levels within the organization. Economic Facts previously hindered by years of mismanagement, economic reforms of the past decade have put Nigeria back on track towards achieving its full economic potential. Nigerian GDP at purchasing power parity more than doubled from $170. 7 billion in 2005 to $374. billion in 2010, although estimates of the size of the informal sector (which is not included in official figures) put the actual numbers closer to $520 billion. Correspondingly, the GDP per capita doubled from $1200 per person in 2005 to an estimated $2,500 per person in 2009 (again, with the inclusion of the informal sector, it is estimated that GDP per capita hovers around $3,500 per person). It is the largest economy in the West Africa Region, 3rd largest economy in Africa (behind South Africa and Egypt), and on track to becoming one of the top 30 economies in the world in the early part of 2011.Although much has been made of its status as a major exporter of oil, Nigeria produces only about 3. 3% of the world's supply, and though it is ranked as 15th in production at 2. 2 million barrels per day (mbpd), the top 3 producers Saudi Arabia, Russia, and the United States produce 10. 7mbpd (16. 8%), 9. 8mbpd (15. 4% ), and 8. 5mbpd (13. 4%) respectively, collectively accounting for 63. 6mpd (45. 4%) of the world's total production. [2] To put oil revenues in perspective: at an estimated export rate of 1. 9mbd, with a projected sales price of $65 per barrel in 2011, Nigeria's anticipated revenue from petroleum is about $52. billion. This accounts for less than 14% of official GDP figures (and drops to 10% when the informal economy is included in these calculations). Therefore, though the petroleum sector is important, it remains in fact a small part of the country's overall vibrant and diversified economy. The largely subsistence agricultural sector has not kept up with rapid population growth, and Nigeria, once a large net exporter of food, now imports some of its food products. In 2006, Nigeria successfully convinced the Paris Club to let it buy back the bulk of its debts owed to the Paris Club for a cash payment of roughly $12 billion (USD).Trade Practices: The Federal Government plays the ro le of protecting local industries and the labor market from unfair competitions and trade practices of developed countries. While Nigerian government appreciates that the world is a global village, in terms of exchange of goods, services and persons, it will not open the nation‘s borders to the influx of foreigners in whatever guise without considering the security and economic implication inherent in the administration of Expatriate Quota and other immigration formality. While it is true that Nigeria as a developing country needs to benefit from the xperiences and technology of the advanced nations, it is important that we protect our local manpower by ensuring that jobs that are meant for Nigerians are not occupied by foreigners in order to stem the unemployment rate in the country. Although the world is a global village and the WTO preaches free trade or liberalization of trade, it is the government’s duty both individually and as government to protect our local indu stries and markets in order to avoid being reduced to mere consumers of labor and technology of the advanced nations.Their focus at all times should be to develop indigenous technology, local capacity building for both our industries and markets". Also, the administration of Expatriate Quota helps attract foreign direct investment; fast track economic development; transfer technology through importation of modern machinery and equipment; build and enhance local capacity and skills; institutionalize Nigerian understudies attached to Expatriates and for appropriate documentation.ALTERNATIVE TRADE NETWORK OF NIGERIA (ATNN) The Alternative Trade Network of Nigeria (ATNN) was established in 1994 with 25 artisans drawn from different parts of Nigeria as a Non Governmental Trade and Development Network. It was formerly registered with Corporate Affairs Commissions Abuja on the 7th January 1999 as an Incorporated Trustee with a five member Governing Board. The daily operations of the n etwork are coordinated by program staff and team of volunteers under the leadership of the Director.ATNN is a registered pioneer member of the International Fair Trade Association (IFAT) formed in 1994 now the World Fair Trade Organization (WFTO) and also a founding member of the Cooperation for Fair Trade in Africa (COFTA) with its Africa Regional Office based in Nairobi, Kenya. With a founding membership of 25 artisans and groups, ATNN membership has grown to 120 cooperatives, groups and individuals (over 3616 individuals) engage in both food and Non food products from different parts of Nigeria who are grass root based and committed to the principles and standards of fair trade. 3% of the current membership is women, employing over 3616 people. 1774 apprentices have also been trained and are now self employed and running their business in different areas of micro enterprises. ATNN has the following thematic areas of intervention 1. Fair Trade Market Access, Retailing and Export T rading†¦Ã¢â‚¬ ¦ This program provides unique solutions to specific members based on identified needs, level of business development, size, structure, markets, retailing and other trading opportunities. 2. Producer Development, Community Mobilization and Empowerment.This program engages participatory method of development of both formal and informal groups of producers and communities in identifying and establishing core strength and weaknesses and collective designing of sustainable and achievable business solutions. 3. Fair Trade Advocacy and Economic Rights†¦Ã¢â‚¬ ¦ The objective of this program is to develop and disseminate appropriate fair trade information to raise beneficiary's awareness and stake holder's interest and support for effective and proactive fair trade participations.It also highlights and lobby against unethical business, production and trade practices and policies that are detrimental to community growth, environmental protection and other impacts that are related to sustainable production and development. The Alternative Trade Network of Nigeria believes in fostering an accelerated producers businesses development and sustainable income through developing, consolidating and advancing the core mission and objectives of the global fair Trade Movement within Nigeria, Africa and the world over.This is achieved through the offering and provision of technical guidance, market support, networking and awareness rising for favorable trade policies and micro business development measures. ATNN, in its business development services also ensures that producers do not just access profitable markets, but produce quality products and get appropriate value for their labor. ATNN generally desires to achieve the following: 1. Increased and improved business skills